4. Part Three - Visual Communications · 4.c. Project 3: Reading visual communications

Exercise 1 – What does this apple mean?

Using existing images of apples as a starting point, think about what the image of an apple could represent or signify. , placing recognisable images in contrast to others, in order to generate new meanings, or to reveal critique or satirise existing images and the ideas represented in those images in some way. • Select… Continue reading Exercise 1 – What does this apple mean?

4. Part Three - Visual Communications · 4.b. Project 2: Combining visual elements · Uncategorized

Exercise 3 – Film posters

Choose a film and its corresponding poster and reflect on how the typography, image, colour and composition are used to reflect the nature of the film. You may want to choose a film you’ve seen or can view some clips from; alternatively, you could start from the poster and then research around the film. How… Continue reading Exercise 3 – Film posters

4. Part Three - Visual Communications · 4.b. Project 2: Combining visual elements · Uncategorized

Exercise 2 – Re-contextualising images

Collage combines pre-existing images to create new meanings, by cutting out, overlaying or juxtaposing different images together. Artists and designers such as John Heartfield, Peter Kennard, Hannah Höch, Martha Rosler have long used collage as a form of social commentary, placing recognisable images in new contexts , placing recognisable images in contrast to others, in… Continue reading Exercise 2 – Re-contextualising images

4. Part Three - Visual Communications · 4.b. Project 2: Combining visual elements

Exercise 1 – Mixed messages

• What kind of messages are the statements below sending? Describe what is being communicated through the combination of what they say and the visual feel of the typography.   ‘Enjoy your stay’ – Gothic font. – Gives off a ‘spooky’ vibe. – Makes statement sinister instead of genuine. ‘DO NOT FEED THE ANIMALS THEY… Continue reading Exercise 1 – Mixed messages

4. Part Three - Visual Communications · 4.a. Project 1: Looking for visual communication

Exercise 1 – Identifying visual communications

• Using the list above, identify two or three different examples of each type of communication.   Persuasion ‘to convince, entice or direct’ http://www.hongkiat.com/blog/70-creative-advertisements-that-makes-you-look-twice/ (Accessed 11/09/2017) This was a pretty easy one to find examples for, there are so many adverts designed to make us what ‘stuff’. I did like this one the most though,… Continue reading Exercise 1 – Identifying visual communications

4. Part Three - Visual Communications · 4.a. Project 1: Looking for visual communication · Research

Research Point

Whitney Davis, ‘Communication theory’ http://www.oxfordartonline.com/subscriber/article/grove/art/T018901 –         Communication theory is the study of information that implies a communicative act between two or more parties. –         visual art as communication hasn’t always been accepted by philosophers of art. –         Visual communication doesn’t always need to be in form of flyer or poster. Painting, sculptures, buildings or artefacts… Continue reading Research Point

4. Part Three - Visual Communications · 4.a. Project 1: Looking for visual communication

What is ‘mass Media’?

In his 1964 book Understanding Media, Marshall McLuhan famously declared “the medium is the message”. Before you read any further, take a few moments to reflect on what he meant by this and make some notes in your learning log.   I think Marshall McLuhan’s statement refers to the fact that the message can be… Continue reading What is ‘mass Media’?